Why Content Creation Matters
Now more than ever, high-quality and consistent content is critical to the success of your business. Without a comprehensive content strategy in place, you could be leaving the door open for competitors to steal the show—along with your potential customers.
Well-crafted content is essential at every stage of the buyer journey, from awareness to action, which is why perfecting the content segment of your inbound marketing strategy is the first step toward amplifying your online presence and achieving long-term revenue growth. And, when done correctly, creating and distributing content can be incredibly cost effective.
73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. - Content Marketing Institute
Do you?
What is content creation?
Content creation is the process of generating content for your website, social media sites, and other marketing channels to increase awareness about your brand, attract and educate consumers, and connect with potential customers. That content may come in a variety of forms, from articles and blogs to email campaigns, social media posts, infographics, and videos.
Unlike your pay-per-click (PPC) marketing campaigns, which are effective for short-term traffic growth, content creation aims to build interest over time and generate more high-quality leads organically (read: without draining your entire marketing budget).
Interactive content, behind-the-scenes information, and content relating to brand values are the top three types of content. - HubSpot
When was the last time you connected with your customers outside of asking them to buy something?
Three reasons why content creation matters
Engagement
Great content has the power to increase engagement with new and existing customers and cultivate long-term buyer relationships.
However, while 90% of modern consumers expect brands to deliver content, more than half of the content generated today is not considered meaningful. That means there is a significant opportunity for your business to engage with your target audience by creating thoughtful and compelling content that is truly valuable—in other words, content that provides a benefit or solution for prospective customers without asking for anything in return.
The key to creating content that resonates with your target audience is first knowing who those people are. Smart creators will begin by doing their research and developing different buyer personas to better understand what motivates a brand's ideal customer to take action. Then, they will build a content strategy around that information.
In 2023, e-mail marketing revenue was estimated at more than 10 billion U.S. dollars. Few if any other channels can compare with e-mail marketing’s average return on investment (ROI). - Statista
Do you have a targeted email strategy? Is it making you money?
Credibility
Competition is present in every industry—which is why credibility matters.
Whether you are selling pet products or protein shakes, your potential customers are looking for a brand they can trust. A brand that understands their unique needs and stands behind the products and services it offers. A brand whose core values resonate with their own. How do you convey that credibility? Through high-quality content.
From your website content to the emails you send, relevant and engaging content builds awareness about your brand and creates a positive connection with your potential customers. In addition, it positions you as a thought leader in your industry, which ensures that consumers will keep returning to you for valuable information and advice.
46% of U.S. consumers are willing to pay more for a brand name they trust. - Salsify
You’re the expert. But do they like you?
Profitability
A strong content marketing strategy has enormous potential to drive revenue growth for your business. Increased consumer engagement and greater brand awareness will ultimately lead to higher SEO rankings, which in turn will drive more traffic to your ecommerce website. More traffic means more leads and conversions—and soon you'll be racing past those revenue goals and breaking new records.
